Another W hotel for LA
Starwood Hotels & Resorts Worldwide together with Shenzhen Hazens Real Estate Group announces a deal to expand the W brand?s long-time presence in Los Angeles with the signing of the 250-room W Los Angeles Downtown, slated to open early in 2019.
Located within an upscale mixed-use development directly across from the L.A. LIVE entertainment complex, the hotel will join W Los Angeles ? West Beverly Hills and W Hollywood as the brand?s third hotel in the metropolis.
?The time is right for a W Hotel in the heart of downtown LA,? says Anthony Ingham, global brand leader at W Hotels Worldwide.
?From tech and nightlife to entertainment and a fresh foodie scene, downtown Los Angeles has been undergoing a rapid revitalisation and we?re excited to fuel this fire by providing a bold, modern and unique lifestyle experience at the upcoming W Los Angeles Downtown.?
Greg Sun, general manager of Hazens Group, says: ?After much research, study and careful consideration, we determined that the W was the perfect hotel brand for our Downtown Los Angeles development.?
Sonnet Hui, Executive Project Director of Hazens Group, added: ?We are excited about this partnership with W Hotels to create the highest quality project for an international clientele visiting Downtown Los Angeles. We feel strongly that the W Hotel is the best fit with the perfect DNA that embodies our vision for this hot, dynamic neighbourhood and for this ? our flagship investment in Los Angeles.?
Allison Reid, Starwood?s senior vice president of North America development, said: ?Los Angeles is an important gateway market for travellers arriving from China and other East Asian countries.?
Shenzhen Hazens Real Estate Group, one of China?s top real estate enterprises, was established in 1996 with a focus on high quality, mixed-use projects in gateway markets.
It has focused its overseas investment in Los Angeles including the Sheraton Gateway LAX, a new Starwood Hotel in San Gabriel, and its flagship investment in Downtown Los Angeles.