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Aloft rolls out second Botlr

Profile Photo By: Steve Shellum
August 20, 2015

Aloft rolls out second Botlr

Aloft robotAloft Hotels announces that its second robotic butler, or?Botlr,?is officially reporting for full-time duty at?Aloft Silicon Valley, effective immediately.
This is the brand?s second full-time cyber associate, following the debut of the world?s first Botlr at Aloft?Cupertino?last year.
?We embarked upon this robotic experiment years ago and it has proven what we suspected all along ? humans and robots can co-exist and work side by side to elevate the guest experience,? said?Brian McGuinness, global brand leader, Starwood?s specialty select brands.
?Botlr has been an integral part of the Aloft Cupertino experience, and the demand from guests and associates around the world to interact with our biotic bellhop has been astounding. As we add our second Botlr to the Aloft team and transfer our first Botlr to new hotels around the country, we know they will continue to not only make hospitality history, but, more importantly, memories for our guests.?
Smartly dressed in a custom uniform and nametag, Botlr autonomously transports everything from toothbrushes to the day?s paper as it navigates the 172 rooms and five floors of?Aloft Silicon Valley.


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