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Airbnb targets business travellers

Profile Photo By: Steve Shellum
November 17, 2015

Airbnb targets business travellers

Airbnb announces a new product suite ?to empower hosts around the globe.?
It says the new tools and services are personalised to meet the individual needs of every host.
The product suite was developed to reduce the complexities of hosting ? ?whether a host joined yesterday or has been opening their home for years, the hosting experience is now easier than ever,? the company claims.
From pricing to easing the arrival of a guest, the personalised tools let hosts spend more time building lasting connections with guests instead of managing their listings. Additionally, to attract a new type of traveller and expand the Airbnb for Business program, hosts can add a badge noting that their listings meet certain common expectations of business travellers.
?As a company founded by hosts and led by hosts, we wanted to ensure that our host community played a key role in developing the right tools to make them successful,? said Joe Zadeh, VP of product, Airbnb.
?Our team has spent countless hours working with hosts through feedback sessions, research and testing to understand their needs, which led us to build a suite of tools that provide tailored insights to help our hosts meet their goals.
?This product suite simplifies many aspects of being a host and allows them to focus on what they do best ? provide truly great hospitality.?
Airbnb for Business:
Business Travel Ready ? As an expansion of the Airbnb for Business programme, hosts can now identify their listings as ?Business Travel Ready,? allowing more hosts to tap into the rapidly growing universe of business travellers already staying on Airbnb.
Listings that are Business Travel Ready will be identified by hosts as having business-friendly amenities, including Wi-Fi, a designated workspace, iron, hair dryer, hangers, as well as 24-hour check-in and a policy of no host cancellations within seven days.

Personalized Tools:
* Host Assist allows for easy key exchange and keyless entry without the need to manually schedule anything. Soon hosts can connect their Airbnb accounts with partners, including August, Danalock, Igloohome, Kevo, Keycafe, Lockstate, Miwa, Nest, and Yale Locks to easily coordinate guest entry without the need to wait for guests, hide keys, or manually schedule and send virtual keys.
* Smart Pricing pulls insights from booking trends and similar listing information and allows hosts to set pricing controls that automatically adjust to demands in order to stay competitively priced. Smart Pricing is tailored to individual listings so hosts can offer a price that is most likely to attract bookings, day by day.
* Host Home ? The new home is more personalised to an individual host?s needs, allowing them to do more with less. Hosts will see everything that is important to them in one view ? pending requests, upcoming guests, alerts, and reviews.

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