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Time More Important than Money for Travelers

Profile Photo By: H L
April 11, 2014

Time More Important than Money for Travelers

Hospitality News: Young traveler Photo: twinlili / pixelio.deCHICAGO,?April 8, 2014?/PRNewswire/ — The majority of vacation travelers report that saving time is more important than saving money, according to a joint survey conducted by?The GO Group, LLC, an?international ground transportation?provider and?GO Airport Express, a GO Group member company based in?Chicago.

Survey recipients were asked whether they prefer to book non-stop flights, even if tickets costs were more expensive, or if they opt for cheapest flights, even if these?require extra stops or layovers.

Of the more than 350 people who responded to the survey, men and women responded almost identically, with 64 percent of men and 60 percent of women saying they choose non-stops in order to save time.

One respondent offered a parent’s advice: “My father used to say, you don’t go on vacation to save money or lose weight. He was right.”

Other considerations listed in the comments section included flight times, the overall value of the trip and finding a balance between saving money and time.

“These results indicate that today’s travelers value their leisure? time and want to spend more of it on actual vacation than in airports or on board planes,” says?John McCarthy, president, The GO Group, LLC.? “Finding ways to accommodate those preferences should be a priority for companies in all areas of the hospitality business.”

The GO Group, LLC?is a one-stop source for shared-ride shuttles, private cars and sedans.? Its members transport some 13 million passengers to and from some?66 airports?in?the United States,?Mexico,?Canada?and?Europe?annually.? One of the oldest companies in?Chicago,?GO Airport Express?traces its founding to 1853 and the Parmelee Transportation Company, which provided a carriage service between?Chicago’s?railroad stations and the downtown hotels.


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