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Rex Loh appointed as Director of Sales and Marketing for the InterContinental Singapore

Profile Photo By: H L
January 16, 2014

Rex Loh appointed as Director of Sales and Marketing for the InterContinental Singapore

Rex Loh has been appointed Director of Sales and Marketing of InterContinental Singapore by General Manager, Shantha de Silva. He joins from The Ritz-Carlton, Millenia Singapore, bringing with him over 15 years of valuable experience helming sales, marketing and revenue functions in the hospitality industry.

During his tenure at The Ritz-Carlton, Millenia Singapore, Rex successfully developed and implemented measures to achieve growth in yield, and was responsible for the launch of the Ritz-Carlton Club Lounge. Under his leadership, the hotel achieved the highest benchmark RevPAR performance since 2004. Prior to that, Rex spent two years with The Ritz-Carlton Sanya in a similar capacity

Rex began his hospitality career at Shangri-La Singapore in 1999, where he rose through the ranks to become Assistant Director of Business Development (MICE), before joining The Ritz-Carlton, Millenia Singapore as associate director of sales in 2003.

In his current role, Rex will be responsible for leading InterContinental Singapore’s sales and marketing team to drive performance and deliver exceptional results. Besides establishing new business opportunities, he will also play a crucial role in driving strategic campaigns to reposition the hotel through a multi-million dollar refurbishment programme of its rooms, restaurants and public areas in 2014, providing a truly exceptional and luxurious experience for guests.

A Singapore national, Rex graduated from Hawaii Pacific University with a major in travel industry management. He is also a certified meeting professional since 2004, as conferred by the internationally recognized United States based Convention Industry Council.

“I am excited to be part of this journey to bring this award-winning property to even greater heights. InterContinental Singapore is an iconic luxury hotel within the arts and heritage district of Bras Basah and Bugis precinct, and we will continue to leverage on our signature Peranakan-inspired Shophouse Rooms & Suites to provide travellers with an authentic Singaporean experience in line with our brand positioning.”

Source Hotel Online, http://www.hotel-online.com/press_releases/release/rex-loh-appointed-as-director-of-sales-and-marketing-for-the-403-key-interc

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