Josh Herman named Marketing Director of La Quinta Resort & Club
Resort announced the appointment of Josh Herman as marketing director of the legendary 1926 desert escape effective December 9, 2013.?Herman will oversee all aspects of marketing and communications for the renowned desert resort featuring 796 elegantly-appointed casitas and suites, Spa La Quinta , three restaurants, 23 tennis courts and famed PGA WEST which includes five award-winning public golf courses.
A veteran of the leisure hospitality industry with over 15 years of experience, Herman previously served as regional director of marketing for KSL Resorts in La Quinta, Calif., in a newly-created position which included multi-property oversight, repositioning of new properties and strategic development of the hotel management company?s desert portfolio. During his tenure with KSL Resorts, Herman was credited with a series of major accomplishments including the successful launch and rebrand of Montelucia Resort & Spa and boosting market share for the Rancho Las Palmas Resort & Spa product.
?Josh?s skill set is a perfect complement to La Quinta?s product and mission,? says Paul Cherrett, managing director of La Quinta Resort & Club, A Waldorf Astoria Resort. ?He has a rich and diverse background in all aspects of marketing and demonstrated ability to build teams and execute programs.?
?The resort is steeped in history and gracious hospitality, I look forward to furthering Walter Morgan?s vision by elevating the guest experience and leveraging our assets,? says Herman.
Raised in New Jersey and a current resident of La Quinta, Calif., Herman received his Bachelor of Arts Degree in Journalism from the University of Maryland, is a member of HSMAI and has been named a ?Top 40 under 40? by Palm Springs Life magazine.