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McDonald’s Announces Developmental Licensee for Vietnam

Profile Photo By: H L
July 16, 2013

McDonald’s Announces Developmental Licensee for Vietnam

OAK BROOK, IL?– (Marketwired) –?07/15/13?–?McDonald’s?(NYSE: MCD) today announced?Henry Nguyen, a Vietnamese businessman and the founder of Good Day Hospitality, as developmental licensee for?Vietnam?to build the Brand.

“As we grow our presence in the?Asia?region, we are looking for partners with a blend of strong business acumen and a unique understanding of our Brand,” said?Dave Hoffmann, President of McDonald’s?Asia Pacific,?Middle East?and?Africa?region. “Henry Nguyen?is that ideal business partner who has an impressive business background and proven track record in driving new business ventures in?Vietnam.”

McDonald’s?first restaurant is planned to open in?Ho Chi Minh City?in early 2014. The menu will include iconic favorites known the world over, from the?Big Mac?sandwich and cheeseburgers to?World Famous Fries.

“McDonald’s?is a well-loved Brand?around the world, and we are pleased to be opening in?Vietnam?and bringing the?McDonald’s?experience of quality food, great service and contemporary design to our 38th?country in?Asia,” said?Don Thompson, President and Chief Executive Officer of?McDonald’s Corporation. “We will be focused on meeting our customers’ needs and will work hard to exceed their every expectation.”

The contract with Nguyen as developmental licensee is the result of a rigorous selection process that began years ago. Nguyen brings a strong passion for the Brand that he developed while working as a part-time crew member for?McDonald’s?as a young student in?the United States.

“I have been a big fan of?McDonald’s?my whole life and have had so many wonderful experiences there, including one of my first jobs when I was a teenager. I have dreamed of one day opening a?McDonald’s?restaurant in my native country ever since my return to?Vietnam?more than a decade ago,” Nguyen said. “I have been in contact with?McDonald’s?over the years sharing the opportunity that exists in our country.

“I’m proud to be part of a great team that is working hard to open up our first restaurant in?Ho Chi Minh City. Our local team is preparing and training our first managers and crew for that exciting day.”

Vietnam?is one of over 65 markets worldwide where the McDonald’s Development Licensee (DL) structure has been deployed. The developmental license model is a form of?franchising?that?McDonald’s?has been using for more than 30 years around the world to grow the Brand.

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