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The Staycation Trend Accelerates to Record Levels This Year-Boosting the UK Economy by GBP 12 Billion

Profile Photo By: H L
May 21, 2013

The Staycation Trend Accelerates to Record Levels This Year-Boosting the UK Economy by GBP 12 Billion

London, Trafalgar square with National Gallery and fountains
London, Trafalgar square with National Gallery and fountains

LONDON, UNITED KINGDOM–(Marketwired – May 20, 2013) –?Despite the dismal weather and tight household budgets, 2013 is going to be a record year for the Staycation trend, as 65% of Britons opt to take their summer holiday at home this year. This is a significant increase on the past two years, when 41% and 35% of Britons respectively took a domestic break. With the average trip costing Britons ?399.28 this year, (?34.19 reduction from last year), this investment will boost the UK tourism industry by ?12 billion (up ?3.3bn from last year). These findings have been revealed today in a new holiday index by Travelodge.

The?budget hotel?chain’s fifth annual holiday report surveyed 3,000 British adults to investigate their summer holiday intentions and revealed that 42% of these Staycationers are taking a week’s holiday in the UK this summer, 15% are indulging in a two week break on British shores and a third (33%) are splitting their holidays over three short domestic breaks so that they can visit a series of locations.

Other key findings revealed that the city break has overtaken the traditional seaside holiday as our favourite Staycation break. Listed below are the top five most popular types of Staycation breaks that Britons are taking this year.

1. City Break (31%)
2. Rural / Countryside break (27%)
3. Seaside (22%)
4. Visiting family (18%)
5. Visiting an historic site (15%)

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