RIU Hotels & Resorts to Expand its City Brand, Riu Plaza Hotels
April 26, 2013?- Riu Plaza Hotels has established itself as a premium option for large events and conventions after conducting more than 3,500 events in its hotels in Panama and Guadalajara (Mexico). This reflects the accomplishment of one of the greatest challenges in the history of RIU by diversifying in 2010 with the introduction of its new brand of city hotels, making a clear differentiation from its resort hotels.
Riu Plaza Hotels, strategically positioned, draws 60 years experience from its holiday resorts which have been adapted to its urban concept in order to provide a solid product for large events and conventions.
The conference rooms at the Riu Plaza Panama and Riu Plaza Guadalajara have hosted conferences as the one attended by the former U.S. President Bill Clinton as well as the “G20 Meeting of Agricultural Chief Scientists (MACS)”; a concert from the Swedish DJ Aviccii; and social events such as the Miss Panama 2012 pageant and the LORENA OCHOA INVITATIONAL golf tournament.
The Riu Plaza Panama, with 21 meeting rooms and a capacity up to 2,500 people and the Riu Plaza Guadalajara, with 16 conference rooms and a capacity of 1,300 people, have managed to consolidate themselves as the ideal places for meetings and events as they offer the largest equipped meeting spaces within their respective cities, a specialized professional team, exquisite gastronomic offer and a large number of rooms to accommodate small and large groups.
Due to this, Riu Plaza Hotels has decided to extend its portfolio and continue expanding its? brand in the best cities of the world with the opening of the Riu Plaza Berlin (Berlin, Germany) early 2014 and the Riu Plaza New York Times Square (New York, United States) in 2015.
[box type=”tick”]About RIU Hotels & Resorts
The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family?s third generation. The company specialises in holiday resorts and 60% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has more than 100 hotels in 16 countries which welcome over 3,3 million guests a year and provide jobs for a total of 25,150 employees. RIU is currently the world?s 31st ranked chain, one of the Caribbean?s most popular and the third largest in Spain in terms of revenue and number of rooms.[/box]