Abu Dhabi and TUI join forces to target buoyant Indian market
Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) and TUI, one of the world’s leading leisure travel companies, have teamed up to stage a month long destination campaign in New Delhi to further bolster Indian visitor numbers to the emirate.
“As such, our first major consumer focussed activation couldn’t have come at a better time and by harnessing TUI India’s extensive knowledge, we are forging a strong partnership to bring compelling packaging opportunities to market,” he added.
In the first six months of 2013, some 80,179 Indian nationals stayed in Abu Dhabi’s 145 hotels and hotel apartments – a 22% rise on last year. They accounted for 334,238 guest nights – up 43% on 2012 and stayed an average of 4.17 nights – an increase of 17%.
Mr. Sunil Hasija, Executive Director, TUI India, said, “Robust growth to Abu Dhabi from India was evidence of the emirate’s rapidly evolving leisure and business tourism offering, which is being increasingly factored into consumers’ travel decisions.” “It gives us immense pleasure to partner with Abu Dhabi Tourism & Culture Authority. We see Abu Dhabi as a destination with tremendous potential for tourism. We wish to leverage our relationship with the authority to tap customers and position Abu Dhabi as a vibrant destination in the?UAE,” he added.