Vantage Hospitality Captures Chain Leadership Award for Lexington Collection’s Target 100 Guest Satisfaction Program
(CLEVELAND, April 6, 2009) – For the sixth time in the last seven years, Vantage Hospitality Group has been bestowed a Chain Leadership Award by Lodging Hospitality Magazine. The annual awards edition, which honors the best achievements among hotel brands in the past year, recognized The Lexington Collection’s Target 100 guest satisfaction program in the Customer Service category.
The premise of the Target 100 program is to engage guests in the heart of the brand’s culture and philosophy of achieving the ultimate goal in customer service – 100% satisfaction. The Target 100 program epitomizes the brand’s commitment to provide an exceptional experience for each and every guest. The program encompasses a solution-based process that addresses a guest’s concerns on the spot by extracting any negatives from the guest’s experience and thus providing a positive outcome. The three-tier program guides the front desk representatives in immediately handling complaints and offers a step-by-step process in allocating compensation, if necessary, based on the level of complaint.
[quote]”As a new and emerging brand, we believe that Target 100 will be instrumental in building a loyal customer base, both domestically and at our Lexington properties in China,” said Bernie Moyle, COO and CFO of Vantage Hospitality, which launched The Lexington Collection in 2007. “Target 100 involves employees at all levels of the hotel to actively ensure that our guests’ voices are being heard and any problems are being remedied immediately. The Target 100 program also aims to flourish in the social networking format where word-of-mouth advertising and guest testimonials are key elements in attracting new guests.”[/quote]
Last year, Vantage Hospitality captured the Chain Leadership Award in the Development category for SPIN – Americas Best Value Inn’s weekly webcast (Wednesdays at 1:00 p.m. ET) that allows prospective owners to speak with President and CEO Roger Bloss and learn more about the brand. The Lexington Collection also has a weekly webcast every Thursday at 2:00 p.m. ET.
The Lexington Collection of upper-mid to upscale hotels, plaza hotels, boutique hotels, and resorts worldwide has been charting a new course in the hospitality industry. Each hotel is unique and capitalizes on the local flavor and attractions of the area to create an unforgettable experience for guests. As a proud member of the Vantage Hospitality Group family, Lexington owners worldwide have embraced Vantage’s innovative Freestyle Membership affiliation that offers members low, flat fees; short-term contracts; and a voice and a vote in the brand’s direction while providing the most comprehensive resources in the lodging industry.
[box type=”tick”]About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Fla., Vantage Hospitality Group is the 12th largest hotel company worldwide and the only hotel company to be ranked three years in a row on the Inc. 500/5000 List of Fastest Growing Private Companies. Founded in 1996, the company has grown to include a broad spectrum of hospitality-related ventures, managing resources in hotel ownership, management, marketing, national brand affiliation and real estate. Vantage’s award-winning membership hotel brand, Americas Best Value Inn, has been recognized by the lodging industry as one of the fastest growing chains six years in a row. The company continues to grow with The Lexington Collection – the only membership hotel brand in the upper-mid to upscale lodging segments. Vantage will continue to expand its brands domestically, as well as in international markets including India, China, Canada, Mexico, North Africa, and the Gulf Region.[/box]